Discover how nurturing a passion for design in the next generation can shape our future and drive economic growth, despite the challenges posed by a rigid education system.

Design is a key driver of economic growth innovation, and sustainability in the UK. As the 2024 general election approaches, some political parties highlight its significance. This thought piece aims to give a glimpse into some political perspectives on the creative industry. However, there is far more work to do from UK potlitcal parties, if they are to convince anyone they are committed to design importance in te UK economy.