About

Innovating meaningful solutions together with real people.

Professional Background

With almost a decade of experience and a Master's degree in Intelligent Mobility from the Royal College of Art, I bring a wealth of expertise in transport, product, and technology research and design. As a Senior Design Strategist at Seymourpowell, I autonomously lead and oversee qualitative and quantitative research projects, while also mentoring and supporting team members. My portfolio boasts projects for renowned global clients like STEM, Renault Trucks, and Amtrak, showcasing my versatility and strategic mindset in shaping the future of mobility and user experiences.

My background as a trained industrial and transport designer infuses every collaboration with enthusiasm and efficiency. Seamlessly navigating the intersections of creativity, functionality, and user-centricity, I thrive on interdisciplinary collaboration to deliver impactful outcomes. With a keen understanding of evolving market landscapes and a strategic approach, I've spearheaded design and innovation initiatives that shape the trajectory of industries, from national transport networks to connected smart homes.

Recognised with prestigious awards such as the Bill Moggridge Scholarship from IDEO and European Nominee by Ford Futures, I am dedicated to excellence and pushing the boundaries of design and innovation. My leadership style fosters an engaged and proactive team culture, driving impactful results through transparent communication and cooperative collaboration. With a passion for crafting captivating storytelling and a commitment to driving business success, I am eager to leverage my skills and experience to meaningfully contribute to projects that shape the future of experience led design innovation.

Design Approach

My Values

People First

Putting people first in design ensures that solutions are tailored to meet their needs, preferences, and behaviours, resulting in products and experiences that resonate deeply with users. By prioritising empathy and understanding, a people-first approach not only enhances user satisfaction but also fosters long-term loyalty and success for businesses.

Purposeful Collaboration

Collaborative teams bring together diverse perspectives, expertise, and insights, fostering innovation and creativity to tackle complex design challenges effectively. By harnessing the collective intelligence and skills of team members, collaborative approaches ensure comprehensive problem-solving and deliver solutions that are holistic, robust, and impactful.

Positive Input

A positive input mindset cultivates an atmosphere of optimism, resilience, and openness to new ideas, fuelling creativity and innovation throughout the design process. By embracing positivity, designers can overcome obstacles with grace, maintain focus on solutions, and ultimately deliver designs that inspire, uplift, and resonate with the people we’re designing for.