SHAPING EXPERIENCES

Unleashing Innovation Through Design, Strategy, and Research

Oliver Winter hosting a interactive and engaging workshop event with over thirty international creatives

I blend creativity with strategy to craft innovative design solutions tailored to diverse and unique needs. With specialisms in transport and industrial design, my services extend beyond mere aesthetics. With a keen focus on design strategy and rigorous research, I empower clients to achieve their goals and stand out in competitive markets. From concept to execution, I partner with you to bring visions to life, driving tangible results and leaving a lasting impact.

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From connected transportation and experience led industrial solutions, to behavioural trend forecasting and future systems thinking, my portfolio showcases a diverse range of innovative projects fuelled by creativity and expertise.

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The Consumer Value Proposition for a Hypothetical Digital Canadian Dollar

Research into a hypothetical Digital Canadian Dollar has largely focused on public policy, financial technology innovations and public opinion. In this study, we explore the consumer value proposition of a hypothetical Digital Canadian Dollar, considerations for its adoption and the users who would benefit most from this potential new payment method. We employ a design-thinking consultation methodology, allowing participants to interact with research prototypes of increasing complexity to reveal user preferences, constraints, and adoption influences. Qualitative insights are corroborated using quantitative, large-population surveys and contrasted with results from a Bank of Canada open online public consultation.

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